Laura Mulvey's male gaze (1975)

"In her 1975 essay "Visual Pleasure and Narrative Cinema", Laura Mulvey introduced the second-wave feminist concept of "male gaze" as a feature of gender power asymmetry in film. The concept was present in earlier studies of the gaze, but it was Mulvey who brought it to the forefront. Mulvey stated that women were objectified in film because heterosexual men were in control of the camera. Hollywood films played to the models of voyeurism and scopophilia. The concept has subsequently been influential in feminist film theory and media studies."

"Mulvey's essay also states that the female gaze is the same as the male gaze. This means that women look at themselves through the eyes of men. The male gaze may be seen by a feminist either as a manifestation of unequal power between gazer and gazed, or as a conscious or subconscious attempt to develop that inequality. From this perspective, a woman who welcomes an objectifying gaze may be simply conforming to norms established to benefit men, thereby reinforcing the power of the gaze to reduce a recipient to an object. Welcoming such objectification may be viewed as akin to exhibitionism."

http://en.wikipedia.org/wiki/Gaze#The_.22male_gaze.22_in_feminist_theory