Thursday 12 September 2013

Rush film trailer



Rush - 2013

Directed by Ron Howard, the trailer to the film Rush features men as the dominant characters, in control and womanising. Men have the vast proportion of showing time, and when any females are shown they are emotional, nurses, dancers, models, and are objectified in some sort of way.
The men are racing drivers, in a dangerous profession, with the women caring for them (female nurse), proven by the heading in the trailer 'driven by danger'. Also emphasised by the colour red featuring numerous times, which has connotations of danger, but also passion, as the trailer features the lead character seducing a nurse.
The main song played on the trailer is a cover version of David Bowie's 'Fame', emphasising that the men in the film have the power and are earning the money, however no women are shown in any high authority roles, apart from the caring role of a nurse, and even then, she is easily seduced by her male patient, proving once again that the men have the power in the film, which is also supported by the predominantly male cast.
Chris Hemsworth's character, James Hunt, is objectified, including a scene where he is topless, which follows Laura Mulvey's male gaze theory, attracting women, which may then go on to watch the film as a result of this. There is also aspects of the female gaze, featuring women with small amounts of clothes on.
The film is based on a true story, which may have personal and emotional meaning to some people if they are fans of the characters whom the film is based on. The trailer begins with sexualisaion of both men and women, but starts to focus on the racing aspect of the film, still retaining the influence of women in fast cut shots.

In my opinion, the gender stereotypes of men and women are being followed, as both genders are objectified, especially women. The film is set in the 1970's, which is noticeable by the outfits worn by the women. In a time period when women were dressing more and more provocatively, the the film is conforming to the stereotype of women at the time. The men are also adhering to the typical stereotype of the authoritative male with power and sex appeal.

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