The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females via the female gaze. The scene within, "Die Another Day" when James Bond meets the character Jinx demonstrates my previous statement by the various technical conventions; slow motion, the camera taking on the view of the male, conversation and music.
When Jinx surfaces from the water, her movements are slowed down, emphasising her physique, giving the viewer more time to admire her physical appearance. The angle is a mid shot, only showing half of her body, focusing on her face and part of her body, with the first view of her being objectified. Once she is fully out of the water, her movement is at normal speed, with a long shot of her whole body, once again allowing the viewer to idolise her, but for her whole body instead. When she is walking towards Bond, her walk is exaggerated, emphasising her features, she is also wearing make-up, highlighting her facial appearance.
Bond looks through binoculars when he spots Jinx in the water. Her movement is slowed down, focusing on her through the male view, which objectifies her, following Laura Mulvey's male gaze theory. The camera zooms into Bond just as he is about to look at Jinx through the binoculars for the first time closely, which tells the viewer that she is going to be attractive, which is reinforced by him then adjusting his binoculars, to attain a clearer view of her. Whether the audience is male or female, they have no choice but to objectify Jinx.
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